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Robert Bethell » Clients » Pagoda Furniture


About Pagoda Furniture

Pagoda Furniture is a leading outdoor furniture supplier, with a trade showroom based in Fleetwood, Lancashire. It supplies furniture to garden centres across the United Kingdom.


Totally revamp existing website and propose how to better promote the brand, whilst providing incentives to increase retailer uptake.

Provide the facility for staff to update much of the site's content.


A detailed proposal was provided, outlining a scheme offering all retailers their own branded versions of the new Pagoda Furniture website - allowing them to customise the website with their own logos, details and marketing text.

The website layout was totally revamped, with great important placed on usability and the ability to browse through the site quickly. Photographs from the various furniture collections are used to aid navigation.

Browsers are offered numerous ways through which to enquire about the furniture and to find retailers close to their location. Using a map system, they can either select their county or enter their postcode and receive a list of retailers sorted by distance from their location.

Pagoda staff members have an easy to use administration panel which allows them to control much of the photography and content of the site - ensuring they are able to keep it fresh quickly and easily. Detailed documentation was provided with the administration panel to ensure user confidence.

Finally, the site is fully search engine optimised, which will help bring in extra traffic and generate more enquiries.


Pagoda Furniture now have a modern looking website, coded to all the latest industry standards, which acts as a fantastic marketing tool for their brand.

The site is already generating far more enquiries than usual - which allows Pagoda Furniture to pass on customers to its numerous retailers. This acts as a fantastic selling tool when approaching retailers - not only do Pagoda provide them with great looking furniture, they also help them sell it!

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