Brief

Create a new web presence to supersede the yacht’s previous promotional site which hadn’t fulfilled the remit required by its owner. Portray the glamour and enjoyment of the sailings to drive bookings for this exclusive method of holidaying and relaxing.

Secure a new domain name to suitably promote the yacht’s activities and location.

Create an availability calendar which is controlled by the site administrator in order to display when the yacht can be chartered and help to encourage bookings for those dates.

Solution

Attractive imagery coupled with a complimentary design was used in order to sell the concept of the yacht as a luxurious holiday, short break or day trip option. This was complemented by an easy to use administration panel that allows the Nakita team to update the website at any time - they can email all their customers, post news articles or update their availability calendar.

Two derivatives of the same domain were purchased in order to alleviate potential confusion over the pluralisation of one of the words – the official site title is YachtChartersMediterranean.co.uk, but YachtCharterMediterranean.co.uk was also purchased as a forwarding URL in case visitors were uncertain as to how ‘charters’ should be typed when trying to remember the name.

Result

Yacht Charters Mediterranean now possess the stylish site they desired prior to their initial development with another web provider.

The site possesses great search potential, given the Mediterranean’s extensive reach as a holiday destination – the Yacht Charters Mediterranean name is in a good position to capitalise upon a variety of related search terms, and content is optimized to ensure that key destinations served by the yacht are well referenced for browsers looking for holiday options in these specific areas.

Visit Online

Nakita Yacht Charters - http://www.yachtchartersmediterranean.co.uk