Search Engine Success - Wednesday, 24th September 2008
Posted by: Robert Bethell
Over the past days I've reviewed the impact of recent search engine optimization work on some of my client's websites - and the results have been very pleasing.
Harbour Guides is now receiving 87% of all its traffic through search engines - it's in the top two pages on Google for numerous different phrases, including "European Marinas" (2nd), "UK Marinas" (8th), "UK Harbours" (6th), Navigation Charts (14th), Pilot Notes (17th). These results are very strong especially when one considers some of the terms span multiple industries.
After some optimization work on Gun Dog Kit at the end of the July, traffic and sales have increased significantly. Sales are up by approximately 35% and the site is now receiving orders from across Europe.
Search engine optimization really is extremely effective at increasing traffic, enquiries and sales - for a small investment you can receive a substantial return.
